Salah el din, E., Romeia, A. (2024). The Impact of Infographic Design Creativity Techniques on Advertisement Appeal for Health Awareness; a Case Study of the Saudi Ministry of Health's Awareness Competition. International Design Journal, 14(5), 249-278. doi: 10.21608/idj.2024.292609.1149
Eman Salah el din; Ahmed El SAyed Hasan Romeia. "The Impact of Infographic Design Creativity Techniques on Advertisement Appeal for Health Awareness; a Case Study of the Saudi Ministry of Health's Awareness Competition". International Design Journal, 14, 5, 2024, 249-278. doi: 10.21608/idj.2024.292609.1149
Salah el din, E., Romeia, A. (2024). 'The Impact of Infographic Design Creativity Techniques on Advertisement Appeal for Health Awareness; a Case Study of the Saudi Ministry of Health's Awareness Competition', International Design Journal, 14(5), pp. 249-278. doi: 10.21608/idj.2024.292609.1149
Salah el din, E., Romeia, A. The Impact of Infographic Design Creativity Techniques on Advertisement Appeal for Health Awareness; a Case Study of the Saudi Ministry of Health's Awareness Competition. International Design Journal, 2024; 14(5): 249-278. doi: 10.21608/idj.2024.292609.1149
The Impact of Infographic Design Creativity Techniques on Advertisement Appeal for Health Awareness; a Case Study of the Saudi Ministry of Health's Awareness Competition
2مدرس بقسم الجرافيك وفنون الإعلان، المعهد العالي للفنون التطبيقية، السادس من أكتوبر، جمهورية مصر العربية.
Abstract
Abstract: This research aims to investigate the impact of creative design elements on the attractiveness of health awareness infographics. A mixed-method approach was employed, including a theoretical analysis of 10 infographic designs and a survey of 100 participants to assess their perceptions and preferences. The results revealed that creative design elements, such as ground-breaking visual elements, colors, and storytelling techniques, significantly enhance the attractiveness of health awareness infographics. Furthermore, the use of interactive and dynamic design elements, such as animations and 3D graphics, further increases engagement and recall of health messages. The study highlights the importance of incorporating creative design elements in health awareness campaigns to effectively communicate complex health information and encourage positive behavior change. Recommendations include encouraging designers to use innovative visual elements, promoting the use of interactive design elements, and providing training opportunities for designers to enhance their skills in creative design and advanced techniques. Collaboration between health organizations and designers is also emphasized to ensure the development of innovative and effective health awareness campaigns. Keywords: health awareness, infographics, creative design, visual elements, engagement, behavior change
1. Atef، H. (2023). A Visual Guideline of Designing info-Graphic: Case Study on و ،. our، M و Gh Social Media during the Pandemic Lockdown. مجلة التراث والتصميم، مج 3, ع 15 ، 236 –
https://search.mandumah.com/Record/1384111
2. Ali, S., & Diab, O. (2023). The impact of interactive infographic in enhancing the quality of education in Physiotherapy Field. Journal of Design Sciences and Applied Arts, 4(2), 222–234. https://doi.org/10.21608/jdsaa.2023.193476.1256
3. Ozdal, H., & Ozdamli, F. O. (2017). The Effect of Infographics in Mobile Learning: Case Study in Primary School. . JUCS - Journal of Universal Computer Science, 23(12), 1256–1275. https://doi.org/https://doi.org/10.3217/jucs-023-12-1256
4. Ozdamli, F., & Ozdal, H. (2018). Developing an instructional design for the design of infographics and the evaluation of infographic usage in teaching based on teacher and student opinions. EURASIA Journal of Mathematics, Science and Technology Education, 14(4). https://doi.org/10.29333/ejmste/81868
5. Piil, K., Pedersen, P., Gyldenvang, H. H., Elsborg, A. J., Skaarup, A. B., Starklint, M., Kjølsen, T., & Pappot, H. (2023). The development of medical infographics to raise symptom awareness and promote communication to patients with cancer: A co-creation study. PEC Innovation, 2, 100146. https://doi.org/10.1016/j.pecinn.2023.100146
6. Taspolat, A., Kaya, O. S., Sapanca, H. F., Beheshti, M., & Ozdamli, F. (2017). An investigation toward advantages, design principles and steps of Infographics in education. PONTE International Scientific Researchs Journal, 73(7). https://doi.org/10.21506/j.ponte.2017.7.9
7. Traboco, L., Pandian, H., Nikiphorou, E., & Gupta, L. (2022). Designing infographics: Visual representations for enhancing education, Communication, and Scientific Research. Journal of Korean Medical Science, 37(27). https://doi.org/10.3346/jkms.2022.37.e214
8. Yildirim, S. (2016). Infographics for Educational Purposes: Their Structure, Properties and Reader Approaches. Turkish Online Journal of Educational Technology, 15(3), 98–110. https://www.semanticscholar.org/paper/Infographics-for-Educational-Purposes%3A-Their-and-Yildirim/d04b07ef54de925949bbb1909556514b0f6d68c5
9. Zhu, S., Sun, G., Jiang, Q., Zha, M., & Liang, R. (2020). A survey on automatic infographics and visualization recommendations. Visual Informatics, 4(3), 24–40. https://doi.org/10.1016/j.visinf.2020.07.002
10. Zou, Y., & Qi, N. (2020). Research on visualization of infographic design under User experience thinking. E3S Web of Conferences, 179, 02013. https://doi.org/10.1051/e3sconf/202017902013
View on SCiNiTO
Top