A Proposed Design plan for Clothes and their Accessories as an Advertising Media

Document Type : Original Article

Authors

1 Assistant Professor, Advertisement Department, Faculty of Applied Arts, Benha University

2 Lecturer, Clothing and Fashion Technology Department, Faculty of Applied Arts, Benha University

Abstract

Clothes are one of the most important needs of individuals, as they distinguish their personality and show their udentuty. The clothes are used permanently for individuals whether home clothes, clothes outside the house, work clothes, sportswear in its various forms or others, whether for children, women and men.Many companies use a mix of media to publicize and promote their products. They try to create and to new or innovative advertising methods to reach new customers, which makes some companies strive more than others to use new and different advertising media in these advertising innovations. Some of these companies may spend on this by putting pictures and shapes on clothes on several occasions for advertisements, for example regular daily clothes (casual), including what may be associated with different occasions such as sports natiobal teams (football teams, basketball teams, athletes for individual games. ..). In all cases, advertising through clothes requires aesthetic design values that maintain the advertising product and the identity associated with events and individuals. Advertising companies compete with their maximum creative potential to achieve the two goals together.

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