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Ahmed, D. (2023). The integration of Hieroglyphic symbols and design elements as a source for the design of organic cotton sportswear. International Design Journal, 13(5), 439-459. doi: 10.21608/idj.2023.314732
Doaa Mohammed Mahmoud Ahmed. "The integration of Hieroglyphic symbols and design elements as a source for the design of organic cotton sportswear". International Design Journal, 13, 5, 2023, 439-459. doi: 10.21608/idj.2023.314732
Ahmed, D. (2023). 'The integration of Hieroglyphic symbols and design elements as a source for the design of organic cotton sportswear', International Design Journal, 13(5), pp. 439-459. doi: 10.21608/idj.2023.314732
Ahmed, D. The integration of Hieroglyphic symbols and design elements as a source for the design of organic cotton sportswear. International Design Journal, 2023; 13(5): 439-459. doi: 10.21608/idj.2023.314732

The integration of Hieroglyphic symbols and design elements as a source for the design of organic cotton sportswear

Article 31, Volume 13, Issue 5, September and October 2023, Page 439-459  XML PDF (3.52 MB)
Document Type: Original Article
DOI: 10.21608/idj.2023.314732
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Author
Doaa Mohammed Mahmoud Ahmedorcid
Faculty of Applied Art - Benha University
Abstract
In recent years, various fields in the world have been striving for sustainable development, and environmental protection has become a top priority, so fashion designers seek sustainable design to activate the positive impact of the environment, promote green design concepts using environmentally friendly materials, and reshape the contemporary and innovative design scene. Cotton accounts for nearly a third of the fibers used in the global production of clothing and other textiles. With consumers becoming more aware of the importance of sustainability, the search for environmentally friendly cotton, clothing choices are becoming increasingly more important, making humanity move towards organic cotton.
Hieroglyphs always refer to the archaeological inscriptions and motifs of the ancient Egyptian civilization, which due to its nature was considered a writing system since ancient times and at the same time a beautiful decorative art, just like Arabic calligraphy. The basics and elements of design depend mainly on balance, movement and rhythm, which are among the basic things that must be studied when designing a specific thing.
The purpose of the research: designing men's sportswear made of innovative organic cotton material that carries with it the Egyptian identity by merging the elements of design with hieroglyphic symbols as a source of inspiration for designs, practical application: 4 design models and each model includes separately a- the inspiration story, b- A design to combine hieroglyphs and design principles (source of inspiration), C-3 designs for men's sportswear from organic cotton, the total practical application of the research contains 4 stories of inspiration and 4 designs for combination (source of inspiration) and 12 designs for men's sportswear from organic cotton inspired by The integration of The designs were built according to two axes: the first axis is "innovative and appropriateness of the design with the Egyptian identity", the second axis is "the extent to which the designs are compatible with the material" and ensuring the extent of honesty and stability of the axes and conducting a questionnaire for the extent to which the axes are achieved by the designs and accordingly the implemented design was chosen
Keywords
Hieroglyphic symbols; design elements as a source; sportswear design; organic cotton; Egyptian identity
Supplementary Files
download 439-459-doaa-abs.pdf
References
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2-     https://web.archive.org/web/20201119103345/https://www.britannica.com/topic/hieroglyph

3-     Hamed, Ismail: The Pharaonic Civilization, “The Mother of Civilizations,” Dar Al-Taybeh for Printing, Giza, first edition, (2011).

4-     Al-Kahky, Yasmine Ahmed Mahmoud: “A vision of a new design from the Pharaonic heritage as an entry point to linking the Egyptian identity with international fashion trends,” Hewar South Journal, South Assiut University, Issue 13, February 2022.

5-     Abdullah, Nabila Farraj: Creating designs for women’s fashion inspired by surrealist art using the plastic and aesthetic capabilities of fabric remnants, master’s thesis, Qassim University, College of Design and Home Economics, 2016.

6-     Sadek, Marwa Ahmed: Collected Glass Units as a Feature of Contemporary Egyptian Identity for Architectural Facades, Damietta University, Faculty of Applied Arts, Journal of Arts and Applied Sciences, Vol. 1 Issue, 2015.

7-     Shawky, Ismail: “Art and Design,” second edition, Al-Omrania Press, Cairo, 1997, p. 43.

8-     Al-Basiouni, Mahmoud: “The Education of Aesthetic Taste,” Dar Al-Maarif, Cairo, 1986.

9-     Masoud, Iman Helmy Farghal: “The added values of the relationship between clothes and their complements of metal jewelry,” PhD thesis, Helwan University, Faculty of Applied Arts, Department of Ready-made Garments, 2013, p. 133

10-  Philine Bracht: “Eco-friendly products in Asia: an overview”, Industry and Economics, UNEP, Paris, France, 2009.

11-  Ebeid, Marwa Abdel-Zaher: “The Role of the Environmental Dimension in Achieving Sustainability in Ready-made Garment Factories: Opportunities and Challenges,” Master Thesis, Faculty of Applied Arts, Department of Ready-made Garments, Helwan University, Egypt, 2017.

12-  http://mynew-fashion.blogspot.com/2015/11/blog-post_27.html

13-  https://www.yasmina.com/article

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15-  https://organiccottonplus.com/pages/learning-center

Shehata, Shaima Mustafa Ahmed Mohamed: “Using environmentally friendly materials to achieve sustainability in the manufacture of ready-made garments,” Journal of Architecture, Arts and Human 

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