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Hanna, D. (2023). Benefiting from energy-saving luminophores technology in designing sustainable luminous outdoor ads. International Design Journal, 13(3), 401-410. doi: 10.21608/idj.2023.296281
Dena M Hanna. "Benefiting from energy-saving luminophores technology in designing sustainable luminous outdoor ads". International Design Journal, 13, 3, 2023, 401-410. doi: 10.21608/idj.2023.296281
Hanna, D. (2023). 'Benefiting from energy-saving luminophores technology in designing sustainable luminous outdoor ads', International Design Journal, 13(3), pp. 401-410. doi: 10.21608/idj.2023.296281
Hanna, D. Benefiting from energy-saving luminophores technology in designing sustainable luminous outdoor ads. International Design Journal, 2023; 13(3): 401-410. doi: 10.21608/idj.2023.296281

Benefiting from energy-saving luminophores technology in designing sustainable luminous outdoor ads

Article 29, Volume 13, Issue 3, May and June 2023, Page 401-410  XML PDF (1.87 MB)
Document Type: Original Article
DOI: 10.21608/idj.2023.296281
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Author
Dena M Hannaorcid
Faculty of Applied Arts, Advertising Department, Damietta University, Egypt, doodyamh@gmail.com
Abstract
At a time when the world is living on the impact of a major energy crisis, and the threats of gas interruption, Egypt was able within a few years to establish various sources of electricity generation, but despite that, scientific efforts continue to reach and make optimal use of renewable energy sources, which is the motive that drives the whole world to obtain clean energies and replace non-renewable energies with clean and environmentally friendly ones. Although the idea is not new, implementing it with local materials makes the implementation of this innovation affordable, especially in a country that is trying to advance economically by rationalizing its resources and using them optimally in order to enhance safety on the streets and highways.  There is no doubt that advertising should participate in all areas of life, even in technological developments, inventions and various innovations. This research paper seeks to promote and integrate advertising with environmentally friendly technology to save energy consumption through street lighting with advertisements as a kind of renewal and development in quality and method instead of traditional advertising, which in turn will help reduce energy consumption, increase promotion and advertising environmental awareness among all the audience and advertisers at the same time. Some examples were discussed and clarified about the use of luminous luminophores in advertising, rationalization of electricity consumption and lighting poles and roads, in addition to making an applied part as some hypothetical examples of the form of advertising with this technology. This paper follows the descriptive approach in collecting theoretical information related to technology and its role in transforming outdoor advertisements into giant advertising systems for street lighting, followed by a presentation of some global luminous concrete models that used this innovative technology in some other fields
Keywords
Luminophores; Sustainable Ads; Luminous Graffiti Ads; Luminous Concrete; Energy Saving
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