Benefiting from energy-saving luminophores technology in designing sustainable luminous outdoor ads

Document Type : Original Article

Author

Faculty of Applied Arts, Advertising Department, Damietta University, Egypt, doodyamh@gmail.com

Abstract

At a time when the world is living on the impact of a major energy crisis, and the threats of gas interruption, Egypt was able within a few years to establish various sources of electricity generation, but despite that, scientific efforts continue to reach and make optimal use of renewable energy sources, which is the motive that drives the whole world to obtain clean energies and replace non-renewable energies with clean and environmentally friendly ones. Although the idea is not new, implementing it with local materials makes the implementation of this innovation affordable, especially in a country that is trying to advance economically by rationalizing its resources and using them optimally in order to enhance safety on the streets and highways.  There is no doubt that advertising should participate in all areas of life, even in technological developments, inventions and various innovations. This research paper seeks to promote and integrate advertising with environmentally friendly technology to save energy consumption through street lighting with advertisements as a kind of renewal and development in quality and method instead of traditional advertising, which in turn will help reduce energy consumption, increase promotion and advertising environmental awareness among all the audience and advertisers at the same time. Some examples were discussed and clarified about the use of luminous luminophores in advertising, rationalization of electricity consumption and lighting poles and roads, in addition to making an applied part as some hypothetical examples of the form of advertising with this technology. This paper follows the descriptive approach in collecting theoretical information related to technology and its role in transforming outdoor advertisements into giant advertising systems for street lighting, followed by a presentation of some global luminous concrete models that used this innovative technology in some other fields

Keywords

References

  1. Ghoneim , Almoetaz, (8 June 2022), Sky News Arabiya,  Self-luminous concrete.. How can Egypt benefit from it?,   Retrieved from: https://www.skynewsarabia.com/technology/1529344    acessed on (24 Oct 2022)
  2. Younis, Mohamed, (12 April 2018) , Luminous cement, Retrieved from: https://egyresmag.com/  accessed on ( 15 Dec. 2022).
  3. Ghoneim, Almoetaz, (8 June 2022), Self-luminous concrete. How does Egypt benefit from it, Retreived from: https://www.skynewsarabia.com/technology/1529344-   accessed on (12 dec. 2022).
  4. Kricka, Larry J. (2003), Optical Methods: A Guide to the "Escences", American Association for Clinical Chemistry, p. 110, ISBN 1890883913.
  5. Dragan, Andrei (2017), Organic Luminophores, ASIAN CHEMICAL EDITORIAL SOCIETY (ACES), ChemPubSoc Europe. Retrieved from: https://www.chemistryviews.org/details/ezine/10483262/Organic_Luminophores/  accessed on ( 27 Jan 2023).
  6. Wikipedia, (August 2020), Luminophore, Retrieved from:  https://en.wikipedia.org/wiki/Luminophore   accessed on (28 Dec. 2022).
  7. Hadi Barghlame, Hojjat Hashempour Gavgani, (October, 2017), Light emitting concrete composition and method of synthesizing light emitting concrete structure, United States Patent, Retrieved from: https://patentimages.storage.googleapis.com/05/51/21/2ba00862d98fac/US9777212.pdf  Accessed on (25 Jan 2023).
  8. Mousheen H M, Girish B S, Ramprasad H D, Shashank K, Thanmay Y B, (August 2022), Glowing Concrete, International Journal of Engineering Research & Technology (IJERT) ISSN: 2278-0181, (Volume 10 – Issue 11), Retrieved from: https://www.ijert.org/research/glowing-concrete-IJERTCONV10IS11121.pdf   accesed on (12 Jan 2023).
  9. Kat Tate, (9 November 2020), What is Glow in the Dark Concrete? , hipages, Retrieved from: https://hipages.com.au/article/what_is_glow_in_the_dark_concrete,   accessed on (16 Jan 2023).
  10. https://www.specifile.co.za/wp-content/cache/wp-rocket/specifile.co.za.dedi217.jnb3.host-h.net/news/cement-and-concrete/glow-dark-concrete/index-https.html_gzip   accessed on (23 Nov. 2022).
  11. LuminTech®, ( 11 April 2017), patent pending breakthrough technology, particles absorb UV radiation. (natural or artificial) and then release the energy in. Retrieved from: https://www.lumintech.com/    accessed on (14 Nov. 2022).
  12. Berta Carreño, (16 June 2016), Glow-Hard: Luminous Cement Could Light Roads, Structures, SCIENTIFIC AMERICAN, Retrieved from: https://www.scientificamerican.com/article/glow-hard-luminous-cement-could-light-roads-structures/   accessed on (1 Feb 2023).
  13. Sophie Morlin-Yron, (15 July 2016), Glow-in-the-dark cement could revolutionize how we light cities, Retrieved from: http://edition.cnn.com/style/article/glow-in-the-dark-cement/index.html   accessed on (15 Jan 2023).
  14. Jo-Eike Vormittag, (21 Feb 2020) , Luminophores pave the way - Enhanced safety for "soft mobility" – a luminescent pilot project in Poland. Retrieved from: https://pld-m.com/en/article/innovation/luminophores-pave-the-way   accessed on (14 Dec. 2022).
  15. Rob Turner, (12 April, 2017), Ready set glow, Retrieved from:  https://pld-m.com/en/article/innovation/luminophores-pave-the-way   accessed on (27 Oct. 2022).
  16. Etsy, Glow in the dark concrete paint - for concrete like surfaces, Retrieved from:  https://www.etsy.com/uk/listing/604375410/glow-in-the-dark-concrete-paint-for   accessed on (13 Dec. 2022).
  17. Etsy, Glow in the dark concrete paint - for concrete like surfaces, Retrieved from:  https://www.etsy.com/uk/listing/604375410/glow-in-the-dark-concrete-paint-for   accessed on (13 Dec. 2022).
  18. Etsy, Glow in the dark concrete paint - for concrete like surfaces, Retrieved from: https://www.etsy.com/uk/listing/604375410/glow-in-the-dark-concrete-paint-for?external=1&ref=lp_collection_recs-3-listing-1&external_collection=NzIzMjMyNTR8NDI3NzQ2MTYx&page_type=cl_listing_page  accessed on (13 Dec. 2022).

10.  Chryso, (12 Oct 2017), New Chryso Southern Africa product that adds an attractive luminous glow to concrete surfaces after dark, Retreived from:

LuminTech®, ( 11 April 2017), patent pending breakthrough technology, particles absorb UV radiation. (natural or artificial) and then release the energy in. Retrieved from: https://www.lumintech.com/   accessed on (26 Oct. 2022).

International Design Journal
Volume 13, Issue 3
May and June 2023
Pages 401-410

Files

Share

How to cite

Statistics