Sedek, S. (2023). Digital Awareness Films Efficiency to Decrease the Intellectually Insecure Globalization Effects on Social Media Platforms. International Design Journal, 13(3), 287-330. doi: 10.21608/idj.2023.296272
Shimaa Salah Sadek Sedek. "Digital Awareness Films Efficiency to Decrease the Intellectually Insecure Globalization Effects on Social Media Platforms". International Design Journal, 13, 3, 2023, 287-330. doi: 10.21608/idj.2023.296272
Sedek, S. (2023). 'Digital Awareness Films Efficiency to Decrease the Intellectually Insecure Globalization Effects on Social Media Platforms', International Design Journal, 13(3), pp. 287-330. doi: 10.21608/idj.2023.296272
Sedek, S. Digital Awareness Films Efficiency to Decrease the Intellectually Insecure Globalization Effects on Social Media Platforms. International Design Journal, 2023; 13(3): 287-330. doi: 10.21608/idj.2023.296272
Digital Awareness Films Efficiency to Decrease the Intellectually Insecure Globalization Effects on Social Media Platforms
Associate professor, Advertising department, faculty of applied arts, Benha University, Qalyubia, Egypt
Abstract
The cultural hegemony of the superpowers has a great influence on Arab societies, especially Egypt. According to the challenges posed by globalization and its insecure cultural reflections on social media platforms which have changed to be an active tool in society and the daily technological innovations, the platforms have been used to broadcast a number of intellectually unsafe messages widely targeting teenagers and young people with a view to destroying identity and societal principals and imposing cultural control under targeting intellectual security. In accordance to their usability, interactive, and sustainable nature, social media platforms have become a very suitable tool for promoting this insecure ideology because they facilitate communication with specific groups and save time and effort, as they transcend temporal and spatial limits among users. Therefore, the research problem is summarized in the fact that the negative effects of cultural globalization and unsafe ideas have prevailed on social media platforms, which represent electronic intellectual terrorism that adversely affects users from teenagers and young people, and rates of using the sites of social media are increased among teenagers and young people which results in facilitating their intellectual targeting. Methodology: The study employs the experimental approach by making six short digital films to raise awareness on social media platforms (Facebook), and preparing a scale of awareness to measure the effectiveness of these digital films in raising awareness rates to reduce the negative consequences of globalization teenagers and young people towards culturally insecure thinking. The study has reached several findings. Results: The most important result is that the arithmetic mean of the overall evaluation is low degree of agreement for the following films: the first (awareness against homosexuality), the second (awareness of the danger of digital games), the third (awareness of intellectual invasion), the fourth (human trafficking issues) and the fifth (the spread of inappropriate western habits society) before watching the films while the arithmetic degree is at a high degree of agreement after watching the films. The arithmetic means of the total evaluation of the sixth film (awareness against Distortion of the Pharaonic Civilization) before watching the film is at a medium degree of agreement. After watching the film, the arithmetic mean is at a relatively high degree of agreement. Thus, there are statistically significant differences among the arithmetic means of the movie estimates before and after showing films in advantage of the post assessment
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