Pasha, S., Al-Khatib, Z. (2022). Electronic commerce of women's outerwear pattern. International Design Journal, 12(2), 253-266. doi: 10.12816/idj.2022.222646
Samiha Ali Ibrahim Pasha; Zainab Abdel Hafez Ali Al-Khatib. "Electronic commerce of women's outerwear pattern". International Design Journal, 12, 2, 2022, 253-266. doi: 10.12816/idj.2022.222646
Pasha, S., Al-Khatib, Z. (2022). 'Electronic commerce of women's outerwear pattern', International Design Journal, 12(2), pp. 253-266. doi: 10.12816/idj.2022.222646
Pasha, S., Al-Khatib, Z. Electronic commerce of women's outerwear pattern. International Design Journal, 2022; 12(2): 253-266. doi: 10.12816/idj.2022.222646
1Professor of Patron Technology, Faculty of Applied Arts, Helwan University
2Lecturer, Cllothing and textiles, Faculty of Specific Education, Assiut University,
Abstract
One of the most important features of our current era is the acceleration of technological developments, which cast a shadow on the commercial sector, and contributed to the improvement and development of traditional commercial activities, as well as the development of new commercial activities such as electronic commerce completely different in its principles and concepts from its traditional counterpart.Electronic commerce is defined as all forms of commercial transactions that take place electronically through telecommunication networks, including transactions between companies and their customers, or between companies and government departments.It is possible to create an e-commerce site easily by using the many free website builders available, the most famous of which are my store (matjaree) - salla store - Magento store - Wix, which was chosen by the two researchers to create their own e-commerce site They have to market models of women’s clothing (patrons), as models of women’s clothing (patrons) are among the basic requirements for the implementation and production of any piece of clothing that has the controlling factors.The ready-made pattern is characterized by being easy to use and many resort to it to bypass the obstacle of drawing the pattern, hence the idea of the current research, including trying to take advantage of the method of electronic commerce as one of the modern commercial transactions that has become one of the features of this era, and even a necessity for marketing their own product, which is the patterns of women’s clothing The external website, which is characterized by being simple, in the Arabic language and its vernacular terms, and equipped with all the instructions and instructions that the user may need. With the aim of employing modern technology to help those who have the ability and desire to implement clothes from housewives and owners of micro-enterprises, who do not have the experience and ability to draw the pattern and prepare it in the right way in an attempt to meet the needs of the labor market and improve the level of performance, which may have a positive impact on Development and establishment of small projects in Egypt.Statement of the problem:The research problem is summarized in the following questions:1- What is the possibility of designing an e-commerce website to sell models (patrons) of women’s outerwear?- What is the effectiveness of the website in marketing the models (patrons) of women's outerwear?3- What is the effectiveness of the website in providing ready-made patterns (patrons) in standard or personal sizes for a number of designs of various women's outerwear?4- What is the effectiveness of the website in providing ready-made (patrons) forms equipped with the information and instructions that the user needs when using the pattern in Arabic and common terms?5 - How acceptable is the website designed by users?Objective :1 - Designing an e-commerce website to market models of women's outerwear. 2 - Measuring the effectiveness of the website in marketing women's outerwear models. 3 - Measuring the effectiveness of the website in providing ready-made patterns (patrons) in standard or personal sizes for a number of designs of various women's outerwear. 4 - Determining the extent to which the designed website is acceptable in light of the average users evaluation.Significance:1 - Shed light on the characteristics and advantages of electronic commerce in the field of clothing.2 - Employing modern technology to help those who have the ability and desire to implement clothes, but do not have the experience and ability to draw the pattern and prepare it by providing ready-made models (patrons) in standard sizes or personal sizes for them for a number of designs of various women's outerwear.3 - Providing ready-made patterns (patrons) equipped with the information and instructions that the user needs when using the pattern in the Arabic language and common terminology, which enables users of all educational levels to use them.4 - Attempting to meet the needs of the labor market and improve the level of performance, which may have a positive impact on the development and establishment of small projects in Egypt.5- The research may be a step towards expanding the fields of electronic commerce.Methodology: The research followed both the descriptive-analytical approach and the applied quasi-experimental approach, where the descriptive-analytical approach was used in presenting the theoretical framework and foundations of site construction and analysis of the results, and the quasi-experimental approach was used in designing and building the content of the site.Sample was represented by a number of specialists (in the field of websites, and specialists in the field of clothing) - a number of Internet users interested in the implementation of clothes, The research tools have been prepared and controlled, which are: - The website designed to achieve the research objective, Website arbitration form (design and content) by specialists, A form (estimate scale) to measure the degree of acceptance of the proposed website in light of the averages of users' evaluation.Results: The research reached that it is possible to design an effective e-commerce website to sell models of women's outerwear. The proposed e-commerce site is accepted by users.
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