Attitudes Towards The E-Shopping for Ready-Made clothing in Saudi Arabia An Analytical Study of Yanbu Governorate

Document Type : Original Article

Authors

1 Original work submitted for Master's degree in clothing and textile Specialty garments manufacturing

2 Associate Professor, head of clothing and textile department, College of Home Economics, King Abdul Aziz University - Jeddah

Abstract

E-Shopping is considered as one of the fastest modern trade fields in terms of development, it is one of the most supportive in the economies of countries. This is due to its positive effects on merchants, companies, country and consumers equally. E-Shopping has spread in the developed countries rapidly and its revenues have reached great rates, yet it is still very limited in the Arab countries in general and Saudi Arabia in particular. This has deprived these countries from exploiting the positive aspects of this type of commerce and hindering the potential benefits in the economic development.   Ready-made clothing is one of the least on-demand products on the internet by the Arab consumers in general and particularly in Saudi Arabia, due to several factors such as sizes, colors and raw materials. This makes the decision to buy via the internet more complex in comparison with other products.  This research tries to shed light on the scale of youth- consumers' demand on e-shopping of the ready-made clothing in the Kingdom. and to what extent purchasing process factors impact the demand. The research has used the analytical method; in order to obtain results, we have used a form of electronic questionnaire as well as sample focus groups aged from 18 to 35 years among the residents of Yanbu Governorate with its three parts (Yanbu Al-Bahr, Yanbu Industrial city and Yanbu Al-Nakhl). In addition to interviews conducted with relevant authorities and companies. Results 1) 29.6% of the changes of the increased demand to purchase ready-made clothing via the internet was due to mailing service, 2) 14.6% home internet service 3) 12.9% the credibility of  the information that is available on the e-commerce websites, and 4) 12.4% methods of payment. It was highly recommended that further studies that tackle the field of e-commerce generally in the Kingdom, Like the Analysis of legislative, legal, psychological and financial aspects of the consumer, On top of urban planning, infrastructure, and freight companies should also be studied.

Keywords

References

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