Awad, O., Hassouna, A., Abd El-Azim, M. (2025). A Standard Framework for Innovative Thinking in Apparel Print Design. International Design Journal, 15(4), 313-328. doi: 10.21608/idj.2025.383861.1326
Odette Ameen Awad Awad; Amr Gamal El Din Hassouna; mayada mohamed Abd El-Azim. "A Standard Framework for Innovative Thinking in Apparel Print Design". International Design Journal, 15, 4, 2025, 313-328. doi: 10.21608/idj.2025.383861.1326
Awad, O., Hassouna, A., Abd El-Azim, M. (2025). 'A Standard Framework for Innovative Thinking in Apparel Print Design', International Design Journal, 15(4), pp. 313-328. doi: 10.21608/idj.2025.383861.1326
Awad, O., Hassouna, A., Abd El-Azim, M. A Standard Framework for Innovative Thinking in Apparel Print Design. International Design Journal, 2025; 15(4): 313-328. doi: 10.21608/idj.2025.383861.1326
A Standard Framework for Innovative Thinking in Apparel Print Design
1Professor of Design, Department of Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University, Cairo, Egypt,
2Professor, Department of Ready-made Clothes, Faculty of Applied Arts, Helwan University.
3Applied Arts -Helwan university
Abstract
In light of the obstacles facing the industry in general , textile printing designers are paying great attention to the integrated research vision to keep pace with these challenges by implementing printed clothing products through finding innovative ideas for the problems of the traditional design system and working to create design innovations with requirements that keep pace with the requirements of the current digital age. Global changes and transformations have created a new situation that can be called a “new business system,” whose primary feature is competitiveness, which is considered the greatest challenge facing contemporary business organizations. The research addressed how to achieve this by adopting an integrated design methodology by integrating the three aspects of the system. The first form of freelance work is the “innovative product” which integrates smart, scalable design solutions. The second aspect of work is competition through innovative technological techniques and achieving quality elements. The third aspect is the values integrated with a balance between authenticity and modernity through: Adopting innovative thinking as a path to development, its importance lies in its deep connection to societal needs, improving the quality of life of Egyptian citizens, and meeting the basic needs of clothing, Ensuring quality as an integrated value while minimizing the economic aspect by generating design solutions to implement products that contribute to solving societal problems, Finding multiple creative alternatives that achieve the flexibility of print design for the suitability of unisex clothing.
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