Al-Ghamdi, R., Salloum, F. (2025). Enhancing the Concept of Transformational Sustainability in Women’s Fashion Using the Draping Technique. International Design Journal, 15(3), 21-36. doi: 10.21608/idj.2025.419573
Rowan Abdul Latif Al-Ghamdi; Feryal Saeed Salloum. "Enhancing the Concept of Transformational Sustainability in Women’s Fashion Using the Draping Technique". International Design Journal, 15, 3, 2025, 21-36. doi: 10.21608/idj.2025.419573
Al-Ghamdi, R., Salloum, F. (2025). 'Enhancing the Concept of Transformational Sustainability in Women’s Fashion Using the Draping Technique', International Design Journal, 15(3), pp. 21-36. doi: 10.21608/idj.2025.419573
Al-Ghamdi, R., Salloum, F. Enhancing the Concept of Transformational Sustainability in Women’s Fashion Using the Draping Technique. International Design Journal, 2025; 15(3): 21-36. doi: 10.21608/idj.2025.419573
Enhancing the Concept of Transformational Sustainability in Women’s Fashion Using the Draping Technique
1Fashion Design Department, Jeddah University, Kingdom of Saudi Arabia,
2Fashion Design Department, Jeddah University, Kingdom of Saudi Arabia,
Abstract
Transformational sustainability in fashion design represents an application of environmental sustainability, emphasizing innovation with eco-friendly materials and techniques. This approach enables the creation of multiple styles for a single garment, offering innovative and versatile ways of wearing. Accordingly, the study aims to promote the concept of sustainability by introducing women's clothing designs based on the concept of transformative sustainability by employing the draping style. It also seeks to shed light on designers and fashion companies committed to incorporating sustainability into their products. The importance of this research lies in reinforcing the concept of sustainability to preserve environmental sustainability by extending the functional and aesthetic lifespan of clothing, as well as enriching the local market with contemporary fashion designs that reflect the principles of sustainability. The research employed a descriptive and quasi-experimental methodology. A total of six innovative transformative fashion designs were produced using a variety of fabrics. Each design can be transformed and worn in multiple ways, resulting in over 12 sustainable styles through transformation. The study sample included a group of specialists, such as faculty members, and a consumer sample aged between 20 and 50 years. The research tools comprised two questionnaires: one for the specialists and another for the consumers, to evaluate the newly developed designs. The findings revealed the possibility of enhancing the concept of sustainability in innovative designs based on the transformative concept using the draping style. The designs received high evaluation scores, affirming the realization of the transformative sustainability concept based on the opinions of the study participants. Specialists’ evaluations of the functional and aesthetic aspects of the designs were highly positive, achieving a 96% satisfaction rate in these dimensions. Additionally, statistically significant differences were observed in consumer acceptance of the developed designs. The study’s key recommendations include encouraging fashion designers to promote the concept of sustainability by innovating transformative designs that satisfy consumers’ desire for change and supporting emerging fashion companies that adopt the concept of transformative sustainability in their clothing products within local markets
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