"Evaluating the Promotional Effectiveness of AI-Generated vs. Traditional Images: A Comparative Study of Visual Styles"

Document Type : Original Article

Author

Jeddah

Abstract

This research aims to examine the impact of different types of images—including Human-designed images, real images, semi-realistic images, and AI-generated images—on promotional metrics in digital campaigns. Data were analyzed from posts on the Moslim Leader Facebook page between 2023 and 2024, assessing the promotional performance of images using key performance indicators (KPIs) such as reach, interactions, and interaction rate (Inter%).
The findings indicate that semi-realistic images outperformed all other types in organic campaigns during 2023, achieving the highest reach and interaction rates, suggesting their effectiveness in capturing audience attention. AI-generated images demonstrated moderate performance in organic campaigns but achieved high interaction rates in paid campaigns, reflecting their ability to enhance engagement in sponsored advertisements. In contrast, real images and heman-designed images did not show a significant advantage over other types in terms of promotional performance.
In 2024, the data did not reveal significant differences among the various image types, which may indicate market saturation with AI-generated visual content or advancements in design technologies that have made all categories more competitive.
This study highlights the importance of selecting the appropriate image type based on the nature of the campaign. Semi-realistic images can yield outstanding results in organic promotion, while AI-generated images are an effective choice for paid campaigns. The study recommends developing design strategies that integrate artificial intelligence with human creativity to achieve optimal promotional performance amid ongoing digital transformations.

Keywords

References

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International Design Journal
Volume 15, Issue 3
May and June 2025
Pages 49-59

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