Naguib, M., Elsayegh, H., Elmorsy, H. (2025). Using generative artificial intelligence applications to design printed women's clothing accessories inspired by the Egyptian identity. International Design Journal, 15(3), 243-261. doi: 10.21608/idj.2025.362772.1276
Manal Youssef Naguib; Heba Mohamed Okasha Abu Elkamal Elsayegh; Hala Mostafa Ali Elmorsy. "Using generative artificial intelligence applications to design printed women's clothing accessories inspired by the Egyptian identity". International Design Journal, 15, 3, 2025, 243-261. doi: 10.21608/idj.2025.362772.1276
Naguib, M., Elsayegh, H., Elmorsy, H. (2025). 'Using generative artificial intelligence applications to design printed women's clothing accessories inspired by the Egyptian identity', International Design Journal, 15(3), pp. 243-261. doi: 10.21608/idj.2025.362772.1276
Naguib, M., Elsayegh, H., Elmorsy, H. Using generative artificial intelligence applications to design printed women's clothing accessories inspired by the Egyptian identity. International Design Journal, 2025; 15(3): 243-261. doi: 10.21608/idj.2025.362772.1276
Using generative artificial intelligence applications to design printed women's clothing accessories inspired by the Egyptian identity
1Professor of Design, Department of Textile Printing, Dyeing and Finishing, - Faculty of applied arts- Benha University. Manal.ibrahim@faba.bu.edu.eg
2Associate Professor at Textile Printing, Dyeing and Finishing Department - Faculty of Applied Arts- Benha University- Egypt
3Faculty of Applied Arts, Benha University
Abstract
The concept of the research is summarized in the development of designs with a contemporary abstract formulation that expresses the Egyptian identity through the use of artificial intelligence (AI) applications used in generating images, where some AI applications were used through the study, so that many generative AI applications that are used in generating images from written texts were found, and the characteristics of these applications were identified. It was found through this study that these applications are similar in many of the characteristics and methods of use, while they differ in the quality of the designs created through these tools and their compatibility with the written text Prompt Engineering and accordingly, (6) AI applications were selected (Microsoft Bing- Microsoft Bing- Microsoft Copilot- Lexica) Microsoft Copilot- Lexica- (Leonardo- promeai. The Microsoft Bing application to be the subject of the design study, which resulted in many results that achieved the aesthetics of the design, and achieved the innovative and applied values of the innovative designs, so that these designs were then employed in the creation of contemporary printed women's clothing accessories expressing the Egyptian identity that can be marketed and sold in museums and tourist places in conjunction with the experimental opening of the Grand Egyptian Museum in October 2024.
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