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International Design Journal
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Volume Volume 15 (2025)
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Mohamed, O. (2025). Inspiration from modern art schools in logo design “An applied study on governorate logos”. International Design Journal, 15(3), 285-291. doi: 10.21608/idj.2025.356246.1259
Omnia Ezzeldeen Mohamed. "Inspiration from modern art schools in logo design “An applied study on governorate logos”". International Design Journal, 15, 3, 2025, 285-291. doi: 10.21608/idj.2025.356246.1259
Mohamed, O. (2025). 'Inspiration from modern art schools in logo design “An applied study on governorate logos”', International Design Journal, 15(3), pp. 285-291. doi: 10.21608/idj.2025.356246.1259
Mohamed, O. Inspiration from modern art schools in logo design “An applied study on governorate logos”. International Design Journal, 2025; 15(3): 285-291. doi: 10.21608/idj.2025.356246.1259

Inspiration from modern art schools in logo design “An applied study on governorate logos”

Article 19, Volume 15, Issue 3, May and June 2025, Page 285-291  XML PDF (542.38 K)
Document Type: Original Article
DOI: 10.21608/idj.2025.356246.1259
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Author
Omnia Ezzeldeen Mohamed email orcid
Benha University
Abstract
The arts play a vital role in expressing the cultural and social identity of societies, and logo design is one of the most prominent visual means that carry meanings and symbols that represent the identity and spirit of a place. With the development of modern art schools, innovative artistic methods emerged those express ideas in an abstract and simple way, making them a rich source of inspiration in various fields of design.
This research represents an exploration of the ways designers draw inspiration from modern art schools, such as Cubism, Surrealism, Abstractionism, the Bauhaus School and the Bohemian trend in designing provincial logos. The research aims to analyze the methods of these art schools and the possibility of adapting them to be a means of expressing the local character and cultural heritage of each governorate, while preserving the modern character and visual appeal of the logos.
Through this research, the focus will be on the importance of combining modern artistic elements with local cultural values and studying how to enhance the visual identity of the governorates by taking advantage of the techniques and methods of different art schools, which reflect cultural and geographical diversity in an innovative way.
Keywords
Logo design; Visual identity; Modern art schools
Supplementary Files
download 285-291-Omnia-abs.pdf
References

1-   David A. Aaker. (2014). "AAKER on Branding: 20 Principles that Drive Success, Morgan James Publishing, New York.

2-   Muslim Alsaadi, Abeer. (2020).  The Design Thought of KSA Universities’ Logos and its Relationship with its Visual Identity, Zarqaa Journal for Research and Studies in Humanities, 20 (3), 323-342.

3-   Gamal Ahmed Eid, Ahmed, Mahmoud Jamaa, Fatma. (2024). The impact of artistic trends on the plastic image, Journal of Heritage and Design, 4 (21), 1-19

4-   Daoud Khomayyis, Arwa. (2023). Designing women's fashion that combines traditional fashion lines in the Kingdom of Saudi Arabia with artistic and contemporary schools, Journal of Human and Social Sciences (JHSS), 7 (4),  21-34

5-   Mohammad Al-ehshoosh, Bilal. (2018). Utilizing Arabic Calligraphy in Designing logos of Arabic Universities, Published master’s degree, Faculty of Architecture and Design MIDDLE EAST UNIVERSITY, Amman, Jordan.

6-   Bauer, Pat. (2023, February 16). Gestalt psychology. published article, Britannica, Retrieved October 29, 2023, from https://www.britannica.com/science/Gestalt-psychology.

7-   Mahmoud Othman, Sohair and others. (2021). The Aesthetic Values of Abstract Construction in the Bauhaus School and the Design of the Printing of Contemporary Furnishing Fabrics, 6 (30), 310-330.

8-   Zhytnik, Тetiana. (2021). Initial art education: Comments about modern art school concept. Linguistics and Culture Review, 5(S4), 799-807.

9-   Abd Al Hafiz Salameh, Yazeed. (2019). “Avatar” Multiple Logos and their Principles in Contemporary Design, Published master’s degree, Faculty of Architecture and Design MIDDLE EAST UNIVERSITY, Amman, Jordan.

10-  https://upload.wikimedia.org/wikipedia/commons/e/e6/Matrouh_Governorate-logo.PNG - Accessed on 26/1/2025.

https://alsawahliamagazine.wixsite.com/mysite/shaarat-aalam-almhafzat-waayadha-al - Accessed on 28/1/2025

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