The Role of Technological Innovations in Supporting Virtual Photography and its Effectiveness in the Field of Architectural Photography

Document Type : Original Article

Authors

1 Researcher at photography, cinema and tv department - Faculty of Applied Arts - Helwan university

2 Professor at photography, cinema and tv department at faculty of Applied Arts- Helwan University

3 Assistant Professor at Department of Photography, Cinema, and Television Faculty of Applied Arts, Helwan University

Abstract

Virtual photography technology, whether through 360-degree image capture or laser-based scanning devices, plays a fundamental role in representing buildings. These technologies enable the production of accurate models and realistic simulations, contributing to improved design, construction, advertising, and marketing processes. Thanks to these advanced technologies, it is now possible to produce high-quality 360-degree images and create precise 3D models of buildings, providing architects with the ability to offer an exceptional interactive environment for their clients.
Additionally, 3D laser scanning technology assists in documenting and restoring historical buildings before restoration processes. It enables architects to identify changes that have occurred over the years and leverage Building Information Modeling (BIM). Many software companies have also developed image processing programs, incorporating artificial intelligence to achieve smart processing solutions that help designers work professionally.
These advancements contribute to reducing costs and increasing efficiency while improving the final quality of the produced image. This enhances architects' ability to deliver innovative solutions in their architectural art. Therefore, this research focuses on exploring how these technologies can be employed to enhance the visualization of architectural design and achieve optimal results in architectural projects. The study reviews various types of 360-degree cameras and their processing software, along with 3D laser scanning technology, detailing the operation of scanning devices and the latest types of scanners currently available in the market.

Keywords

References

1-   Adobe (2022) Virtual Photography: Picture perfect photos, no studio required. Retrieved in 1 October 2024. https://www.adobe.com/products/substance3d/discover/virtual-photography.html
2-   Patey, D. L. (2022) Photography in the virtual (Master’s Thesis, University of OSLO, Department of Media and Communication).
3-   Rose, C. (2016) Traditional Stills versus VR. Retrieved in 23 October 2024. https://www.dpreview.com/opinion/2358305211/travel-photography-stills-versus-vr-in-iceland/3
4-   Schneider, V. (2015) Create Immersive Photo Experience with Google Photo Sphere. Retrieved in 25 October 2024. https://geojournalism.org/2015/02/create-immersive-photo-experiences-with-google-photo-sphere/
5-   Shobeiri, A. and Westgeest, H. (2024) Virtual Photography. Transcript Verlag.
6-   Chadha, T. (2024) The Significance of Virtual Reality in Architecture: An Immersive Evolution. Retrieved in 1 September 2024.https://www.cuubstudio.com/blog/the-significance-of-virtual-reality-in-architecture-an-immersive-evolution/#:~:text=Through%20VR%2C%20architects%20can%20navigate,and%20aesthetic%20considerations%20more%20effectively.
7-   3D Scantech (2024) Photogrammetry Vs laser Scanning. Retrieved in 26 October 2024. https://www.3d-scantech.com/photogrammetry-vs-laser-scanning/
8-   Moreld Capnor (2024) Laser Scanning and its applications. Retrieved in 26 October 2024. https://www.capnor.com/en/blog/laser-scanning-what-is-it-and-what-are-its-applications
9-   Insta360 (2024) Insta360 Ace-Pro 2. Retrieved in 24 October 2024. https://www.insta360.com/product/insta360-ace-pro2
10-     PTGui (2024) PTGui. Retrieved in 14 August 2024. https://ptgui.com/.
11-     3D Vista (2024) 3D Vista. Retrieved in 18 August 2024. https://www.3dvista.com/en/products/virtualtour
12-     Insta360 (2024) Insta360 Pro 2. Retrieved in 23 October 2024. https://www.insta360.com/product/insta360-pro2/
13-     Noaa (2024) What is lidar. Retrieved in 24 October 2024. https://oceanservice.noaa.gov/facts/lidar.html.
14-     Insta360 (2024) Insta360 Titan. Retrieved in 25 October 2024. https://www.insta360.com/product/insta360-titan/
15-     Matterport (2024) Matterport Pro3. Retrieved in 25 October 2024. https://matterport.com/pro3
16-     Leica (2024) Leica BLK2GO PLUSE. Retrieved in 25 October 2024. https://shop.leica-geosystems.com/global/leica-blk/blk2go-pulse/tech-specs?srsltid=AfmBOopQp-8HPzgbNE41AePUsaFcijnaXLY5Xa-1nv7ETIBIzDmVjiVv
17-     Leica (2024) Leica BLK360. Retrieved in 26 October 2024.
18-      https://shop.leica-geosystems.com/leica-blk/blk360/technology
19-     GPRS (2024) 3D Laser Scanning. Retrieved in 14 December 2024.
 https://www.gp-radar.com/article/3d-laser-scanning-explained. 
International Design Journal
Volume 15, Issue 3
May and June 2025
Pages 67-78

Files

Share

How to cite

Statistics