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International Design Journal
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Osman, S., Khalil, D., Ibrahim, N. (2022). The aesthetic values of the (Tally) heritage craft and its role in enriching small projects. International Design Journal, 12(1), 165-178. doi: 10.21608/idj.2022.210328
Sohair Mahmoud Osman; Doaa Ahmed Hamed Khalil; Nour Mohamed Ibrahim. "The aesthetic values of the (Tally) heritage craft and its role in enriching small projects". International Design Journal, 12, 1, 2022, 165-178. doi: 10.21608/idj.2022.210328
Osman, S., Khalil, D., Ibrahim, N. (2022). 'The aesthetic values of the (Tally) heritage craft and its role in enriching small projects', International Design Journal, 12(1), pp. 165-178. doi: 10.21608/idj.2022.210328
Osman, S., Khalil, D., Ibrahim, N. The aesthetic values of the (Tally) heritage craft and its role in enriching small projects. International Design Journal, 2022; 12(1): 165-178. doi: 10.21608/idj.2022.210328

The aesthetic values of the (Tally) heritage craft and its role in enriching small projects

Article 14, Volume 12, Issue 1 - Serial Number 44, January and February 2022, Page 165-178  XML PDF (2.53 MB)
Document Type: Original Article
DOI: 10.21608/idj.2022.210328
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Authors
Sohair Mahmoud Osman1; Doaa Ahmed Hamed Khalil2; Nour Mohamed Ibrahim3
1Professor of Design, Department of Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University
2Assistant professor, Department of Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University
3Supervisor of design and color separation in Giza factory for spinning & weaving,
Abstract
The national heritage crafts are an essential component of the Egyptian civilizational identity, which possesses the character of continuity, as it coexists with customs, traditions, values ​​and beliefs through the ages, because its products are literally artistic and aesthetic works, which is characterized by the spirit of collective creativity mixed with the conscience of the people and their creative sense. Tilly heritage graft includes many aesthetic and shape values ​​that were and still are an important heritage source for the contemporary designer to inspire his creations and draw from them many aesthetic formulations and creative solutions to his contemporary problems. It can contribute to solving some economic and social problems, including solving the problem of unemployment, and creating new job opportunities for young people, as one of the   advantages of these projects is that they depend on light equipment and less capital than other industrial sectors, and that is a contribution from these projects in improving the Egyptian economy.
Research problem: The research problem lies in the following questions: How to take advantage of the aesthetic values of the traditional tally craft to produce one-piece textile designs.? How can small projects contribute to reviving one of the national heritage crafts (the Tally craft)?
Importance of this Research: Presenting a new vision of the aesthetic values ​​in the traditional Al-Tally craft and employing them in the field of printing one-piece textiles. Clarify the role of small projects in solving the problem of unemployment and providing new job opportunities for young people in support of the Egyptian economy. Contribute to enriching the Arab library with a specialized study in the field of printing one-piece textiles through the aesthetic values ​​of the traditional Al-Tally craft. Converting the traditional patterns used in the traditional tally craft into modern typographic patterns used in the design of one-piece textiles. Contributing to documenting the craft heritage through one of the traditional crafts (the Tally craft).
Research Aim:    The research aims to Create contemporary typographic designs by reformulating shape units and elements derived from the traditional Al-Tally craft and benefiting from them in the field of designing one-piece textile printing. Implementation of a set of designs for one-piece textiles using modern digital printing technology. Employing some specialized computer programs to achieve an aesthetic dimension of designs and employing them. Employing aesthetic values in the traditional Al-Tally craft in the field of small projects to produce one-piece printed textiles
Research Methodology:  The search depends on the following procedures: Descriptive analytical method:, Experimental (Practical) method:, Inductive method:
Research results: The traditional Al-Tally craft possesses a lot of aesthetic and shape values, which makes it an important source for inspiring many ideas that are suitable for the field of designing one-piece textiles. Producing print designs that achieve an aesthetic, functional and utilitarian richness in the field of one-piece designs. Encouraging young people to be creative and to enter the field of printing one-piece textiles and to use them in the work of a small project to achieve economic benefit for the country. It is possible to contribute to providing job opportunities that achieve an economic return for young people by using a new field for small projects 
Keywords
Aesthetic values; Tally craft; heritage; small projects
References

1.     Basic Arabic Dictionary: "The Arab Organization for Education, Culture and Science "Impretmo", Beirut, 1991

2.     Etimad Allam: Traditional crafts and industries between stability and change, Anglo-Egyptian Library, first edition, 1999

3.     Faten Farouk Ahmed Atris: The role of the brand in supporting the competitiveness of traditional industries and traditional crafts, the first national forum for traditional industries, heritage and environmental crafts, sustainable economic and social development, Cairo, 2005

4.     Hani Gaber: "Folk arts between reality and the future", the Egyptian General Book Organization, Cairo, 1998

5.     Intermediate Lexicon: The Arabic Language Academy, Volume 1, Egypt Press, Cairo, 1960

6.     Lutfia Ibrahim Khader: Our identity to where, World of Books, Cairo, 2009

7.     Magaw,Ted and Others: Photoshop,Aquick Reference,NRP Co., LA,USA,1995,P.10

8.     Mahfouz Salib Senouros: "Artistic Taste between Heritage and Contemporary", published research, Conference on Art Education and Regional Heritage, Cairo, 1989

9.     Nour Muhammad Ibrahim: Traditional crafts as a source to confirm the identity of the one-piece printing design for women''s clothing, unpublished master''s thesis, Faculty of Applied Arts, Helwan University, 2016

10.  rahim Yahya Ibrahim: Social Fund for Development Project to revive heritage and traditional industries, Third National Conference for Reviving Egyptian Industrial Heritage, Social Fund for Development, Presidency of the Council of Ministers, Cairo, 2008

11.  Waes, W., '''' Digital printing presses of tomorrow '''', U.K Scitex., 1998, p.58

12.  Yasser Ali Maabad: The Symbolism of Design as a Cultural Influencer in the Light of Globalization, The Second International Conference of the Faculty of Applied Arts, Design between Innovation and Sustainability, Helwan University, Cairo, 2012

13.  Zakaria Ibrahim: "The Problem of Art", Dar Al Maaref, Cairo. 2001

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