Abu Donia, S., Hassan, R. (2015). Glass Technology in the Design of Interactive Advertisements. International Design Journal, 5(4), 1670-1683. doi: 10.21608/idj.2015.102377
Samar Hani Al-Saeed Abu Donia; Rasha Mohamed Ali Hassan. "Glass Technology in the Design of Interactive Advertisements". International Design Journal, 5, 4, 2015, 1670-1683. doi: 10.21608/idj.2015.102377
Abu Donia, S., Hassan, R. (2015). 'Glass Technology in the Design of Interactive Advertisements', International Design Journal, 5(4), pp. 1670-1683. doi: 10.21608/idj.2015.102377
Abu Donia, S., Hassan, R. Glass Technology in the Design of Interactive Advertisements. International Design Journal, 2015; 5(4): 1670-1683. doi: 10.21608/idj.2015.102377
Glass Technology in the Design of Interactive Advertisements
1Assistant Professor, Department of Advertising - Faculty of Applied Arts, Helwan University - Egypt
2Assistant Professor, Department of Glass, Faculty of Applied Arts, Helwan University - Egypt
Abstract
The most important achievement of the technological revolution that the world is witnessing today is the high speed in the manufacture and development of communication means, especially in the field of advertising technology. More than one communication technology owned by more than one means of achieving the goal has been combined, which is to communicate the communication message with high efficiency, and it was natural for a designer to benefit Advertising is one of the capabilities of modern technology and its results, which are represented in glass technology (the subject of research) in producing design works that increase the effectiveness of the communication process in advertising. Hence, the research problem appears, which can be summarized in an attempt to answer the following question: - How can the advertising designer take advantage of modern technologies and technologies (represented in glass technology) to design innovative, attractive and interactive advertising ideas to display advertising content in a different and striking way to increase the effectiveness of advertising in light of the current advertising saturation? The research aims to identify the various forms of glass technology used in the design of the interactive advertisement in order to gain experience in the advertising designer in the modern technological aspects to create non-stereotyped advertising ideas based on the movement, sound, interaction and other elements in order to suit the absorptive capabilities of the recipient of the current era in order to control the acquisition, attention and thought of the recipient for the longest possible period of events The desired effect of the advertisement and to increase the effectiveness of the communication process. The research follows the inductive approach to collecting information and data, followed by the descriptive analytical approach in order to analyze a set of ads in an attempt to identify some forms of modern glass technology used in the field of interactive advertising design, then use the steps of the semi-experimental approach in conducting design attempts. The study showed the effect of employing glass technology in the design of the interactive advertisement and its acquisition of new features that increase the effectiveness of the communication process in addition to identifying modern glass technology, among them smart glass, self-cleaning glass, nanotechnology, and others, and reached a scientific definition of technology and also demonstrated the role it plays Interactive features in the advertisement.
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