3. Barden, Phil (2013). Decoded, the science behind why we buy, John Wiley and sons, (pp xii-2).
7. Capp, Jeo (2003) The Future of Advertising, McGraw hill.
9. Cooper, James, (2016, August 4) How Innovation and Integration Continue to Shape the Future of Marketing, from http://www.adweek.com/brand-marketing/how-innovation-and-integration-continue-shape-future-marketing-172783/.
12. Goodwin, Tom, (2016, April 21) Adblocking could be the best thing for the advertising industry, from https://www.theguardian.com/media-network/2016/apr/21/adblocking-best-thing-advertising-industry
14. Kean, Amy, (2015, February 16) The future of advertising: what will 2025 look like?, from: https://www.theguardian.com/media-network/2015/feb/16/the-future-of-advertising-what-will-2025-look-like
20. Rosenwald, Michael, (2015, September/October )The digital media industry needs to react to ad blockers … or else, from: http://www.cjr.org/business_of_news/will_ad_blockers_kill_the_digital_media_industry.php
22. Suggett, Paul (2016, October 12) Guerrilla Marketing 101 - Non-Traditional Advertising, from https://www.thebalance.com/guerrilla-marketing-101-38530
25. Wind, Yoram and Findiesen, Catharine Hays, (2016) Beyond Advertising, Wiley.
26. Yakob, Faris (2015) Paid Attention: Innovative Advertising for a Digital World (Cambridge Marketing Handbooks.
28. What Is Marketing Automation? (2016) from https://www.marketo.com/marketing-automation/
29. 2016 Mobile Adblocking Report (2016, May 30) from https://pagefair.com/blog/2016/mobile-adblocking-report