1. أﺣﻣد ﺑرﻗﺎوی. 30 ﻣﺎﯾو، (2016)، ﺑﯾن ﺛﻘﺎﻓﺔ اﻟﺗﻔﻛﯾر وﺛﻘﺎﻓﺔ اﻟﺗﺳﻠﯾﺔ. ﺟرﯾدة اﻟﺑﯾﺎن.
2. بسنت مصطفى أمین ، ٢٠١٨، استخدام الإعلان التفاعلی فی مجالات التسویق الاجتماعی مجلة التصمیم الدولیة ، العدد ٨ الإصدار ٤
3. ﺑﺳﯾوﻧﻲ, ع. ا ،(1994)، ﻣﻘدﻣﺔ اﻟذﻛﺎء اﻻﺻطﻧﺎﻋﻲ ﻟﻠﻛﻣﺑﯾوﺗر ، اﻟﻘﺎھرة : دار اﻟﻧﺷر اﻟﺟﺎﻣﻌﺎت اﻟﻣﺻرﯾﺔ، ﻣﻛﺗﺑﺔ اﻟوﻓﺎء.
4. ﺧﺑراء اﻟﻣﺟﻣوﻋﺔ اﻟﻌرﺑﯾﺔ ﻟﺗدرﯾب واﻟﻧﺷر، (2012)، اﻻﺗﺻﺎل اﻟﻠﻔظﻲ واﻟﻐﯾر ﻟﻔظﻲ .اﻟﻘﺎھرة: اﻟﻣﺟﻣوﻋﺔ اﻟﻌرﺑﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ.
5. د.ﻋﺑد اﻟرﺣﻣن ﻣﺣﻣد ﺳﻌﯾد اﻟﺷﺎﻣﻲ .)(2015 .ﻣﻌﺿﻠﺔ اﻟﺗﻔﺎﻋﻠﯾﺔ ﻓﻲ وﺳﺎﺋل اﻷﺗﺻﺎل اﻟﺟدﯾدة .اﻟﻘﺎھرة: ﻧﮭﺿﺔ ﻣﺻر ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ.
6. عائشة مصطفى المنیاوی، سلوک المستهلک المفاهیم والاسترارتیجیات، مکتبة عین شمس، القاهرة، مصر، الطبعة الثانیة،1998 ،†ص†163
7. شفیق, ح . (2010) .اﻻﻋﻼم اﻟﺗﻔﺎﻋﻠﻲ وﻣﺎ ﺑﻌد اﻟﺗﻔﺎﻋﻠﯾﺔ .اﻟﻘﺎھرة: دار ﻓﻛر وﻓن ﻟﻠطﺑﺎﻋﺔ.
8. . ﻓﺿﯾﻠﺔ, ت ، (2011)، ﺗﻛﻧوﻟوﺟﯾﺎ اﻻﺗﺻﺎل"اﻟﺗﻔﺎﻋﻠﯾﺔ وﻋﻼﻗﺗﮭﺎ ﺑﺎﻟﺣﺑث اﻟﻌﻠﻣﻲ ﻓﻲ اﻟﺟﺎﻣﻌﺔ اﻟﺟزاﺋرﯾﺔ ."ﻣﺟﻠﺔ اﻟﻌﻠوم اﻻﻧﺳﺎﻧﯾﺔ واﻻﺟﺗﻣﺎﻋﯾﺔ ,ﻋدد ﺧﺎص) اﻟﺣﺎﺳوب وﺗﻛﻧوﻟوﺟﯾﺎ اﻟﻣﻌﻠوﻣﺎت ﻓﻲ اﻟﺗﻌﻠﯾم اﻟﻌﺎﻟﻲ .499 ,
9. ﻣﺣﻣد اﻟﺑری. )20 ﻓﺑراﯾر, 2017(. اﻟﺑری- دراﺳﮫ ﻣﺗﻛﺎﻣﻠﮫ ﻋن اﻟﺗﺳوﯾق واﻟدﻋﺎﯾﺔ واﻻﻋﻼن. ﺗﺎرﯾﺦ اﻻﺳﺗرداد 2 April, 2017، ﻣن ﻣوﻗﻊ ﻧﺎب ﻟﻠدﻋﺎﯾﺔ واﻻﻋﻼن: https://www.nabadv.com/articles-ar/ﻣﻘﺎﻻت-اﻟﻣﺗﺧﺻﺻﯾن/416-advertising-study.htm
10. محمد محمود أحمد شحاتة، إینٌاس محمود محمد ، إلهام رشدی شطا، 2018،الأسالیبٌ التفاعلیةٌ اللاإلکترونیةٌ ودورها فی تصمیمٌ الإعلان التفاعلی ، مجلة العمارة والفنون، العدد الحادی عشر – الجزء الثانی
11. محمد فرید الصحن، اﻟﺘﺴﻮﯾﻖ اﻟﻤﻔﺎھﯿﻢ واﻻﺳﺘﺮاﺗﯿﺠﯿﺎت، اﻟﺪار اﻟﺠﺎﻣﻌﯿﺔ، رﻣﻞ، اﻻﺳﻜﻨﺪرﯾﺔ، 1998
12. نصر, ح. م ، (2015) .اﺗﺟﺎھﺎت اﻟﺑﺣث واﻟﺗﻧظﯾر ﻓﻲ وﺳﺎﺋل اﻻﻋﻼم اﻟﺟدﯾدة .ﻣؤﺗﻣر وﺳﺎﺋل اﻟﺗواﺻل اﻻﺟﺗﻣﺎﻋﻲ .)(p. 13اﻟرﯾﺎض: ﺟﺎﻣﻌﺔ اﻻﻣﺎم ﻣﺣﻣد ﺑن ﺳﻌود اﻻﺳﻼﻣﯾﺔ.
المراجع الأجنبیة
13. Ahmad, N., MohibBillo & Asad Lakhan, A., (2012), Effect of Product Packaging in Consumer Buying Decision, Journal of Business Strategies, Vol.6, No. 2, 2012.
14. Amin Asadollahi, Mojtaba Givee , 2011, The role of graphic design in packaging and sales of production in Iran, Contemporary Marketing Review Vol.1(5), pp. 30 – 34, Available online at: http://wwww.businessjournalz.org/cmr
15. and the internet of things? Retrieved from. http://www.forbes.com/sites/
16. and-the-internet-of-things/#309bf6e078a4
17. Arens, W. (2007), Contemporary Advertising, European journal of Marketing , 25 (3).
18. Bloch, P.H. (1995), “Seeking the ideal form: product design and consumer response”, Journal of Marketing, Vol. 59, July.
19. Caudell, T., Mizell, D.: “Augmented Reality: An Application of Heads-Up Display Technology to Manual Manufacturing Process”, Proceedings of Twenty-Fifth Hawaii International Conference on System Sciences, volume 2, (Kauai, HI, USA, 1992) 659 – 669. doi: 10.1109/HICSS.1992.183317
20. Gary R. Holmes, Audhesh Paswan, 2012, Consumer reaction to new package design, April 2012, Journal of Product & Brand Management 21(2):109-116, DOI: 10.1108/10610421211215553
21. Heer vyas , Bhuvanesh v,2015, packaging design elements and users perception: a context in fashion branding and communication, Journal of Applied Packaging Research,
22. Jugger, S. (2008) The power of packaging, Admap Magzine, October 2008.
23. Klaus G Grunert, Food Quality and Safety: Consumer Perception and Demand, February 2005, European Review of Agricultural Economics 32(3):369-391, DOI: , 10.1093/eurrag/jbi01
24. Kuvykaite, R., Dovaliene, A. and Navickiene, L. (2009) 'Impact of Consumer Package Communication on Consumer Decision Making Process', Economics & Management
26. McCabe, D.B. and Nowlis, S.M. (2003), “The effect of examining actual products or product descriptions on consumer preference”, Journal of Consumer Psychology, Vol. 13 No. 4.
27. Mersid Poturak, 2014, Influence of Product Packaging on Purchase Decisions, European Journal of Social and Human Sciences, 2014,Vol.(3), No 3
28. Miguel A. Cerqueira, Maristiina Nurmi , Diana Gregor-Svetec, INTELLIGENT PACKAGING
29. Moorinsights/2015/10/01/what-does-food-packaging-have-to-do-with-bigdata-
30. Murphy, I.P. (1997), “Study: packaging important in trial purchase”, Marketing News, 3 February.
31. NG., W. X. (2011). A Study of Interactivity in Art and Design. Journal of Textile andApparel, 15(3), 139.
32. Nelson, P. (1974), “Advertising as information”, Journal of Political Economy, Vol. 78.
33. Pilditch, J. (1973), The silent salesman: How to Develop Packaging That Sells, London: Business Books Ltd.
34. Ratneshwar, S. and Chaiken, S. (1991), “Comprehension’s role in persuasion: the case of its moderating effect on the persuasive impact of source cues”, Journal of Consumer Research, Vol. 18, June,
35. Silayoi, P (2006). Packaging and Purchase Decisions, British Food Journal, Vol.106 No 8, 2006, pp. 607-608.
36. Smith, P (2006). Marketing Communications: an Integrated Approach (4th edition). London: Kogan Page.
37. Steenkamp, J.E.M. (1990), “Conceptual model of the quality perception process”, Journal of Business Research, Vol. 21.
38. Stewart, B. (2004) Packaging Design Strategy, 2nd edn., Leatherhead: Pira International.
39. Sylvie Martin, Jean Pierre Védrine, Marketing- les concepts clés, édition CHIHAB, Alger, 1996.
40. Wilder, C. (2015, October 1). What does food packaging have to do with big data
42. http://brandcheck.ca/wp-content/uploads/2015/06/Brandcheck_Augmented-Reality-for-Packaging_Final.pdf
43. http://brandcheck.ca/wp-content/uploads/2015/06/Brandcheck_Augmented-Reality-for-Packaging_Final.pdf
44. http://www.swedbrand-group.com/blog/augmented-reality-revolutionizing-packaging-industry
45. https://www.thedrum.com/news/2011/10/27/heinz-launches-ketchup-augmented-reality-trial-blippar
46. http://www.swedbrand-group.com/blog/augmented-reality-revolutionizing-packaging-industry
47. ID TechEx. (2004). Intelligent and smart packaging conference 2004. Retrieved April 30, 2007,
)
View on SCiNiTO