تعظيم الاستفادة من تطبيقات الواقع الممتد كأحد أنشطة التسويق الإبداعي في تسويق كبائن الإستحمام الزجاجية.

نوع المستند : Original Article

المؤلفون

1 Glass Department, Faculty of Applied Arts, Damietta University, Damietta , egypt .

2 قسم الزجاج,كلية الفنون التطبيقية,جامعة حلوان,مصر

المستخلص

Creative marketing has emerged as a contemporary trend concerned with inventing unconventional ways to communicate with the audience. Creative marketing is an effective means of building strong relationships with customers by relying on new ideas and modern technologies that add a sensory and emotional dimension to the marketing experience. Among these technologies, augmented reality has emerged as a leading tool that allows reshaping the way consumers interact with a product by merging the real and digital worlds into a single experience. The importance of this interactive relationship increases in the fields of architectural design, especially in marketing aesthetic and functional elements, where it can sometimes be difficult to convey the complete design idea to the client through traditional means. The research problem lies in the difficulty some clients have in perceiving the type and shape of glass shower cabins amidst the many alternatives available for each cabin, The lack of utilizing extended reality in the field of glass shower cabins, and the need for a communication language between producers of glass shower cabins and customers to meet their various needs in a way that saves effort and time. Therefore, the research aims to develop a mechanism that supports extended reality technology to display the glass shower cabin product in three dimensions for the user in the designated location, with the ability to modify the product according to its various alternatives to suit customer preferences, while determining its initial cost, which contributes to ease of decision-making.

الكلمات الرئيسية

المراجع

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