سوسيولوجيا الحدث بين المرادف البصرى واللفظى فى تصميم الإعلان ودورها فى تعزيز البراند

نوع المستند : Original Article

المؤلفون

1 أستاذ التصميم متفرغ بقسم الإعلان، كلية الفنون التطبيقية، جامعة حلوان- مصر

2 استاذ مساعد بقسم الإعلان - كلية الفنون التطبيقية - الجيزة - مصر

3 الجامعة المصرية الصينية

المستخلص

Advertising is a form of communication between the advertiser and the recipient, through which the designer attracts and stimulates the recipient's reactions by conveying meaningful advertising information to them. Communication with the recipient occurs through these meanings and symbols, embedding them in their mind to achieve the promotional and purchasing purpose or to guide them towards a positive behavior in the end. (Ebtsam Mostafa Moselhy 2024- p 511)
The relationship between sociology and advertising is interlinked, showing how social and cultural contexts influence the design of advertisements and vice versa. Advertising is an effective means of conveying messages, as it shapes perceptions of the brand in the recipient's mind, making an understanding of sociology vital in the field of advertising.
Event sociology is one of the visual formulation methods based on interaction and the relationship between advertising and society. Currently, advertising relies on modern design methods that go beyond traditional visual formulations, linking to the sociological dimension of current events in crafting its persuasive messages within the advertising community. This research aims to clarify the importance of sociology and the basic elements of advertising (visual and verbal synonyms), and the significance of using the event sociology approach in advertising design, which helps deliver the advertising message to the recipient in an attention-grabbing manner, whether through its elements of words only, images only, or their integration in the design, thus impacting the marketing process and enhancing the brand for them.

الكلمات الرئيسية

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https://camphouse.io/blog/brand-advertising#:~:text=Visuals

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