1- David A. Aaker. (2014). "AAKER on Branding: 20 Principles that Drive Success, Morgan James Publishing, New York.
2- Muslim Alsaadi, Abeer. (2020). The Design Thought of KSA Universities’ Logos and its Relationship with its Visual Identity, Zarqaa Journal for Research and Studies in Humanities, 20 (3), 323-342.
3- Gamal Ahmed Eid, Ahmed, Mahmoud Jamaa, Fatma. (2024). The impact of artistic trends on the plastic image, Journal of Heritage and Design, 4 (21), 1-19
4- Daoud Khomayyis, Arwa. (2023). Designing women's fashion that combines traditional fashion lines in the Kingdom of Saudi Arabia with artistic and contemporary schools, Journal of Human and Social Sciences (JHSS), 7 (4), 21-34
5- Mohammad Al-ehshoosh, Bilal. (2018). Utilizing Arabic Calligraphy in Designing logos of Arabic Universities, Published master’s degree, Faculty of Architecture and Design MIDDLE EAST UNIVERSITY, Amman, Jordan.
6- Bauer, Pat. (2023, February 16). Gestalt psychology. published article, Britannica, Retrieved October 29, 2023, from https://www.britannica.com/science/Gestalt-psychology.
7- Mahmoud Othman, Sohair and others. (2021). The Aesthetic Values of Abstract Construction in the Bauhaus School and the Design of the Printing of Contemporary Furnishing Fabrics, 6 (30), 310-330.
8- Zhytnik, Тetiana. (2021). Initial art education: Comments about modern art school concept. Linguistics and Culture Review, 5(S4), 799-807.
9- Abd Al Hafiz Salameh, Yazeed. (2019). “Avatar” Multiple Logos and their Principles in Contemporary Design, Published master’s degree, Faculty of Architecture and Design MIDDLE EAST UNIVERSITY, Amman, Jordan.
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