دراسة الإعلان العصبي لخلق استجابات عاطفية وإدراكية لدى المتلقين لتحسين استراتيجيات الإعلان وفعاليته

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3-     Juan Sánchez-Fernández, Luis-Alberto Casado-Aranda, Ana-Belén Bastidas-Manzano, (February 2021), Recipient Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis, MDPI Open Access Advancing Open Science, Vol. 13 Issue 3.

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7-     Gregor Strle, Andrej Košir, Urban Burnik, (August 2023), Physiological Signals and Affect as Predictors of Advertising Engagement, This article belongs to the Special Issue Emotion Recognition Based on Sensors (Volume II).

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15-  David Juarez, Ana Mengual-Recuerda, Juan Camilo Serna Zuluaga, Vincenzo Corvello, (January 2024), Application of Artificial Intelligence in Neuromarketing to Predict Recipient Behaviour Towards Brand Stimuli, International Journal of Software Science and Computational Intelligence, Volume 16, issue 1.

16-  Saif M. Mohammad, (January 2021), Sentiment analysis: Automatically Detecting Valence, Emotions, and Other Affectual States from Text, In book: Emotion Measurement, available online at: https://www.researchgate.net/publication/350981895_Sentiment_analysis_Automatically_Detecting_Valence_Emotions_and_Other_Affectual_States_from_Text   (accessed on 3/12/2024)

17-  Sunita Kumar, (December 2015), Neuromarketing: The New Science of Advertising, Universal Journal of Management, Volume 3, issue 12.

18-  Oleksii M. Skriabin Dmytro B. Sanakoiev Natalia D. Sanakoieva Vita V. Berezenko Yuliia V. Liubchenko, (June 2021), Neurotechnologies in the advertising industry: Legal and ethical aspects, Innovative Marketing Journal, Volume 17, issue 12.

19-  Ankoor Dasguupta, (July 2024), Neuromarketing: A Journey Into the Recipient's Mind, CMSWIRE, available online at https://www.cmswire.com/digital-marketing/neuromarketing-a-journey-into-the-recipients-mind/    (accessed on 4122024)

20-  Medium, (November 2024), The Pepsi vs. Cola—Cola Experiment, available online at https://medium.com/@marketingoal/the-pepsi-vs-cola-cola-experiment-d2234d03dce8    (accessed on 6/12/2024)

21-  Sam Davis, (November 2023), How Neuroscience Powers Up Packaging Design, available online at https://www.merca20.com/how-neuroscience-powers-up-packaging-design/   (accessed on 10/12/2024).

22-  Jennifer Hessler, ( November 2011) , From Social Content Ratings to Sentiment Analysis: The cultivation and commodification of affective television engagement,  Journal of Audience & Reception Studies, Volume 18, Issue 2.

23-  Sai Prasanna Iyer, Akanksha Aggarwal, (November 2019), The Role of Music in Brand Recall -A Study of Select Two-Wheeler Advertisements, International Journal of Management, Technology and Engineering, Volume IX, Issue I.

24-  Ricardo Faria, (April 2023), The role of neurofeedback in evaluating and improving user experience, Medium, available online at https://medium.com/@faria.faria9/the-role-of-neurofeedback-in-evaluating-and-improving-user-experience-bfcd0d69da18    (accessed on 10/12/2024)

25-  Qutiba Amjad Abdul Ghafoor, Mohammed Edan Alkhazraje, (January 2024), Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance -: An Applied Study in the General Company for Cars and Machinery Trade/ Al-Waziria, International Journal of Experiential Learning & Case Studies, Volume 8, Issue 2.

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27-  https://www.neuroinjuryspecialists.com/diagnostic-testing/electroencephalogram-test-eeg/

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31-  https://www.openglobalrights.org/how-emotion-recognition-software-strengthens-dictatorships-and-threatens-democracies/

32-  https://www.bitbrain.com/blog/eye-tracking-devices

33-  https://www.dreamerux.com/articles/jpmg9emmymgy5xpkp4xzg5krskynrl

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37-  https://fastercapital.com/content/Emotional-analytics--Leveraging-Emotional-Analytics-for-Customer-Insights.html