لتصميم الثقافي وعلاقته بتصميم المنتجات الاستهلاكية

نوع المستند : Original Article

المؤلف

استائ بكلية الفنون التطبيقية جامعة حلوان

المستخلص

يقوم المصممون الآن بإنشاء منتجات وخدمات لجذب خلفيات ثقافية متنوعة، والابتعاد عن الأسواق العالمية التقليدية والتركيز على الأسواق الشاملة والمتعددة الثقافات. ويتأثر هذا التحول بإدراج اتجاهات "التصميم الثقافي" في ثقافة التصميم، والتي يُنظر إليها الآن على أنها خيط يربط بين مختلف التخصصات والمجالات، مثل علم العلامات والفلسفة والهندسة وعلوم الكمبيوتر وعلم الاجتماع وعلم النفس وعلم الإنسان. يسمح هذا البحث في الشركات القائمة على التصميم بقبول أوسع ورضا المستخدمين عن المنتجات والخدمات، مما يعزز نهجًا أكثر شمولاً وتعددًا للثقافات للأعمال. بيان المشكلة: لقد لاحظنا على مدى العقد الماضي أن المنتجات الاستهلاكية والشركات تتأثر بدرجات متفاوتة بالمخاوف الاجتماعية أو السياسية أو التكنولوجية. باعتبارنا مصممين ومطورين للمنتجات الاستهلاكية، فإن منتجاتنا وخدماتنا هي الضحايا الرئيسيين للتغيرات في التركيز السياسي، أو الفترات الاقتصادية، أو التقدم التكنولوجي. إن اختفاء بعض المنتجات وظهور منتجات أخرى هو نتيجة لذلك. يتعلق التصميم الثقافي بتصميم وتنفيذ الأنظمة التي تدعم جميع جوانب ثقافة معينة. استفسارات الدراسة: للتحقيق في أهمية التصميم الثقافي فيما يتعلق بتصميم المنتجات الاستهلاكية وفهمها، نهدف إلى الإجابة على الأسئلة العامة التالية: لماذا تفشل بعض المنتجات في السوق في البلدان ذات التركيبة السكانية نفسها؟ وما هو الدور الذي يلعبه باحثو التصميم في معالجة هذه الإخفاقات السوقية؟ ما هي مهمة التصميم الثقافي في تصميم المنتجات الاستهلاكية؟ الهدف: تهدف هذه الدراسة إلى تقديم نظرة عامة على الأدوات والأساليب المستخدمة للاستفادة من الخلفية "الثقافية" للمستهلك والمستخدم في عملية تصميم وتطوير المنتج. وعلى وجه الخصوص، تتناول الأساليب المأخوذة من العلوم الثقافية كأساس لعملية تطوير المنتج. كما يتم تسليط الضوء بشكل موجز على تأثير هذه الأدوات على نجاح السوق أو خسارته، وكذلك على رضا المستخدم

الكلمات الرئيسية


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