التوجهات السياسية للبث المباشر للأحداث المصرية العالمية علي منصة اليوتيوب كشكل حديث للاعلان الفيديو الرقمي

نوع المستند : Original Article

المؤلف

أستاذ مساعد، قسم اإلعالن، كلية الفنون التطبيقية، جامعة بنها، القليوبية، مصر

المستخلص

تبنت مصر مؤخرًا نهجًا حديثًا لتحدي الإعلانات الرقمية التقليدية، والاستفادة من التوجهات السياسية لتعزيز مكانتها العالمية، لا سيما بالتزامن مع عمليات التطوير الرئاسية المعلنة دوليًا. لتحقيق ذلك استفادت الدولة من البث المباشر للاحتفالات العالمية المصرية على قناة يوتيوب وبثتها مباشرة عبر الإنترنت إلى الجماهير في جميع أنحاء العالم. تركزت مشكلة البحث على دراسة دور التوجهات السياسية في تنظيم الاحتفالات العالمية في مصر ومساهمتها في تطوير شكل معاصر للإعلان الرقمي. يهدف هذا البحث إلى تقديم رؤى قيمة حول التأثيرات المتعددة الأوجه لمثل هذه الممارسات. تبحث هذه الدراسة في دور هذه الاحتفالات كشكل مبتكر للإعلان الرقمي لنقل الرسائل السياسية وتشكيل الرأي العام في مجال الاتصال السياسي. علاوة علي تحليل تأثيرها، وإلقاء الضوء على كيفية تعزيز هذه الأحداث لمكانة مصر الدولية والتأثير على الرأي العام العالمي، بما يشمل الجوانب السياسية والاقتصادية والسياحية. تركز هذه الدراسة بشكل خاص على الأحداث البارزة مثل موكب المومياوات، وحفل طريق الكباش وتأثيرهما على توقعات المستخدمين لافتتاح المتحف المصري الكبير. استخدمت الدراسة المنهج التحليلي من خلال تحليل ردود الفعل العالمية على هذه الأحداث وصياغتها كإعلانات رقمية. وتوصلت الدراسة الغحصائية إلي إستجابة مرتفعة من المستخدمين العالميين لقناة اليوتيوب نحو نجاح تلك الفعاليات كنوع مبتكرا وغير تقليدي للإعلان الرقمي عالمياً.

الكلمات الرئيسية

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مجلة التصميم الدولية
المجلد 13، العدد 6
نوفمبر و ديسمبر 2023
الصفحة 85-139

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