1- Appel, Gil, Lauren Grewal, Rhonda Hadi, and Andrew T. Stephen. 2020. “The Future of Social Media in Marketing.” Journal of the Academy of Marketing Science 48(1): 79–95. http://link.springer.com/10.1007/s11747-019-00695-1.
2- Davenport, Thomas, Abhijit Guha, Dhruv Grewal, and Timna Bressgott. 2020. “How Artificial Intelligence Will Change the Future of Marketing.” Journal of the Academy of Marketing Science 48(1): 24–42.
3- Dawson, Dan. 2020. “AI Applications for Digital out of Home Advertising.” august10. https://www.clickz.com/ai-applications-for-digital-out-of-home-advertising/262467/ (May 5, 2023).
4- Dwivedi, Yogesh K. et al. 2021. “Setting the Future of Digital and Social Media Marketing Research: Perspectives and Research Propositions.” International Journal of Information Management 59: 102168. https://linkinghub.elsevier.com/retrieve/pii/S0268401220308082.
5- Ehab Khalefa. 2020. Artificial Intelligence: The Future of Human Life in Light of Technological Developments. 1st ed. General Book Authority.
6- ESZTER KOBZA. 2022. “How AI and IoT Are Changing the Landscape of Digital Out-of-Home (DOOH) Advertising.” SEPTEMBER 16. https://www.soracom.io/blog/digital-ooh-advertising/ (May 1, 2023).
7- Gurumoorthy, P. 2015. “A Study About Out Of Home Advertising.” International Journal on eManagement 1: 22–28.
8- Huang, Jingmin et al. 2022. “DVM-CAR: A Large-Scale Automotive Dataset for Visual Marketing Research and Applications.” In 2022 IEEE International Conference on Big Data (Big Data), IEEE, 4140–47. https://ieeexplore.ieee.org/document/10020634/.
9- Kietzmann, Jan, Jeannette Paschen, and Emily Treen. 2018. “Artificial Intelligence in Advertising.” Journal of Advertising Research 58(3): 263–67. http://www.journalofadvertisingresearch.com/lookup/doi/10.2501/JAR-2018-035.
10- Lai, Zhenli. 2021. “Research on Advertising Core Business Reformation Driven by Artificial Intelligence.” Journal of Physics: Conference Series 1757(1): 012018. https://iopscience.iop.org/article/10.1088/1742-6596/1757/1/012018.
11- Longgrear, Judah. “How Artificial Intelligence Is Transforming Out-Of-Home Advertising For Small Businesses.” Forbes Technology Council. https://www.forbes.com/sites/forbestechcouncil/2022/11/03/how-artificial-intelligence-is-transforming-out-of-home-advertising-for-small-businesses/?sh=3cbe80e4cd21 (May 5, 2023).
12- Madakam, Somayya, R. Ramaswamy, and Siddharth Tripathi. 2015. “Internet of Things (IoT): A Literature Review.” Journal of Computer and Communications 03(05): 164–73. http://www.scirp.org/journal/doi.aspx?DOI=10.4236/jcc.2015.35021.
13- Mršić, Leo. 2023. “Impact of Artificial Intelligence on DOOH Advertising: Message-Persuasion Level Enhancement Using Illusion Board and Personalized Insights.” In , 142–51. https://link.springer.com/10.1007/978-3-031-19958-5_14.
14- Rodgers, Shelly. 2021. “Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising.” Journal of Advertising 50(1): 1–10. https://www.tandfonline.com/doi/full/10.1080/00913367.2020.1868233.
15- Salim, Nancy. 2012. “What’s All the Buzz Around ‘Big Data?’: Meet Dr. Aditya Vailaya [The Good, the Bad, and the Ugly: Engineering FACTS].” IEEE Women in Engineering Magazine 6(2): 24–31. http://ieeexplore.ieee.org/document/6353277/.
16- Sankaranarayanan, A.C., A. Veeraraghavan, and R. Chellappa. 2008. “Object Detection, Tracking and Recognition for Multiple Smart Cameras.” Proceedings of the IEEE 96(10): 1606–24. http://ieeexplore.ieee.org/document/4653062/.
Shah, Neil et al. 2020. “Research Trends on the Usage of Machine Learning and Artificial Intelligence in Advertising.” Augmented Human Research 5(1): 19. http://link.springer.com/10.1007/s41133-020-00038-8.
)
View on SCiNiTO