1. Bickart, B. and Schindler, R.M., 2002, ‘Expanding the scope of word of mouth: Consumer-to-consumer informations on the internet’, Advances in Consumer Research, 29, pp. 428-430
2. Brown, J., Broderik, A.J. and Lee, N., 2007, ‘Word of Mouth Communication within online communities: conceptualizing the online social network’, Journal of Interactive Markting, 21, 3, pp. 2-20.
3. Bughin, J., Doogan, J., & Vetvik, O. (2010). A new way to measure word-of-mouth marketing, Retrieved from http://www.mckinsey.com/insights/marketing_sales/a_new_way_to_measure_word-of-mouth_mar- keting
4. Cherylle Phua | October 6, 2021 | Marketing | No Comments, Retrieved August 2022, Https://Www.Nexea.Co/The-Importance-Of-Word-Of-Mouth-Marketing/
5. Hoch & Stephen, J. (2002). Product Experience Is Seductive. The Journal of Consumer Research, 2, 448–454.
6. Holbrook, M. B., & Hirschman, E. C. (1981). The experiential aspects of consumption: Consumer fantasy, feelings and fun. The Journal of Consumer Research, 9(2), 132–140. doi:10.1086/208906
7. Jacques, B., Jonathan, D., & Ole, J. V. (2010). A new way to measure word-of-mouth marketing. Re- trieved from http://www.mckinsey.com/insights/marketing_sales/a_new_way_to_measure_word-of- mouth_marketing
8. Jobber, D., & Fahy, J. (2009). Foundations of Marketing. Maidenhead: McGraw-Hill. 4, 214-226.
9. Khanna, T., & Palepu, K. (2010). A Road Map for Strategy and Execution. Harvard Business
10. Press. Retrieved from www.forbes.com/2010/05/27/winning-in-emerging-markets-opinions-book-excerpts- khanna-palepu.html
11. Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (2002) Principles of Marketing. 3rd European Edition, Prentice-Hall, London, DOI: 10.4236/ojbm.2020.83073
12. Kvint, V. (2009). The Global Emerging Market: Strategic Management and Economics. New York, London: Routledge.
13. Miller, R. R. (1998). Selling to Newly Emerging Markets. New York. Westport, CT: Quorum Books.
14. Poulsson, S. H. G., & Kale, S. H. (2004). The Experience Economy and Commercial Experiences. The Marketing Review, 4(3), 267–277. doi:10.1362/1469347042223445
15. Schmitt, B. (1999a). Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands. The Free Press, New York, USA.
16. Schmitt, B. (2011a). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act (Updated Edition by B. Joseph Pine). Free Press.
17. Schmitt, B. (2011b). Experience Marketing: Concepts. Frameworks and Consumer Insights Foundations and Trends in Marketing, 5(2), 55–112. doi:10.1561/1700000027
18. Smilansky, S. (2009). Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Google eBook). Kogan Page Publishers.
19. Smith, S., & Wheeler, J. (2002). Managing the Customer Experience: Turning Customers into Advocates. Harlow: Prentice-Hall.
Taylor, John (2003). “Word of Mouth Is Where It’s At.” Brand week. (June 2), 26.
)
View on SCiNiTO