آليات اللعب کاستراتيجية تصميمية في الإعلان التفاعلي

1. Bohyun Kim - Chapter 5. Designing Gamification in the Right Way - Library Technology Reports alatechsource.org February/March 2015
2. Coccia Mario  - Theories of Self determination - CNR – National Research Council of Italy, Torino, Italy Yale School of Medicine & Yale New Haven Hospital, New Haven, CT, USA - April 2019
3. Gamification in Marketing: 17 Gamification Gurus Share Their Favorite Examples & Insights –Diana Garcia - March 15, 2018.
4. Gamification of production and logistics operations :Status quo and future directions – HaraldWarmelinka, JonnaKoivistob, IgorMayera ,MikkoVesae, JuhoHamarib,c,d – Journal of Business Research – Research 106 (2020) 331 – 340
5. Sebastian Deterding & Rilla Khaled & Lennart E. Nacke & Dan Dixon - Gamification: Toward a Definition -  Vancouver, BC, Canada.ACM 978-1-4503-0268-5/11/05 – May 2011 – P 2
6. https://www.vapulus.com-DEC2019
7. An Introduction to the Use of Game Dynamics  to Influence Behavior – Bunchball – 2010 –
8. https://gamificationplus.uk/gamification-in-advertising-our-favourite-2018-case-studies
9. https://www.superbetter.com/
10. www.rgcmm.com.au/gamification-mcdonalds-monopoly-marketing
11. https://surveyanyplace.com/gamification-in-marketing/  https://youtu.be/GimoLDYI_JE  - May 2020
12. cdn-factory.marketjs.com/en/mcdonalds-playable-ad
13. www.youtube.com/watch?v=9m4O854wY_s
14. https://www.wk.com/work/nike-react-reactland/
15. www.youtube.com/watch?v=JJliIaKTtEo
16. www.gamewheel.com/gamification-in-marketing
17. www.digitalmarketing-conference.com/5-benefits-of-using-gamification-in-your-digital-marketing-strategy/
18. https://neilpatel.com/blog/gamification-for-better-results
19. https://kidx.government.ae/ar-ae/
20. www.benxenc.com/mcdonalds-save-the-sundae

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