1. Arrigo, E. (2018) Social media marketing in luxury brands. Management Research Review, vol. 41: 657 - 679.
2. Athwal, N., Istanbulluoglu, D., and McCormack, S. E. (2019) The allure of luxury brands’ social media activities: a uses and gratifications perspective. Information Technology & People, vol. 32: 603 - 626.
3. Åvall, M. (2017) Engaging luxury consumers in social media: Does active consumer engagement influence brand image?, Helsinki: Helsinki Metropolia University of Applied Sciences - Business International Business and Logistics
4. Bjørn-Andersen, N., and Hansen, R. (2011) The adoption of Web 2.0 by luxury fashion brands. Proceedings of CONFIRM, Paper, vol. 34.
5. Giglioli, S. (2017) The impact of social media on luxury fashion brands, Italia: LUISS Guido Carli - Department of Economics and Finance
6. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., and Singh, R. (2016) Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, vol. 69: 5833-5841.
7. Heine, K. (2012) The concept of luxury brands. Luxury brand management, vol. 1: 193-208.
8. Huey, L. S., and Yazdanifard, R. (2014) How Instagram can be used as a tool in social network marketing, Kuala Lumpur: College of Art and Technology - (SNHU) Program HELP
9. Jahn, B., Kunz, W., and Meyer, A. (2012) The role of social media for luxury brands—Motives for consumer engagement and opportunities for business, Identitätsbasierte Luxusmarkenführung (pp. 221-236), Berlin: Springer.
10.Jayasuriya, N. A., Azam, S. M. F., Khatibi, A., Atan, H., and Dharmaratne, I. R. (2018) The Role of Social Media Marketing on Brand Equity a A Literature Review. Global Journal of Management and Business Research, vol. 18: 31 - 39.
11.Kapferer, J.-N. (2015) Kapferer on luxury: How luxury brands can grow yet remain rare, United Kingdom: Kogan Page Publishers.
12.Khan, S. (2018) Instagram as a marketing tool for luxury brand. International Journal of Management, Business and Research, vol. 8: 120 - 126.
13.Martín-Consuegra, D., Díaz, E., Gómez, M., and Molina, A. (2019) Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations. Physiology & behavior, vol. 200: 104-110.
14.Park, M., Im, H., and Kim, H.-Y. (2018) “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands. Journal of Business Research, vol. 117: 529 - 542.
15.Pulizzi, J. (2013). Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less: McGraw-Hill Education.
Vinaika, R., and Manik, D. (2017) How Instagram is changing the way marketing works. International Journal of Managemet and Business Studies, vol. 7: 12-16
)
View on SCiNiTO